Since 1994, Digital signage has seen different phases right from its evolution and has become one of the most powerful sources for the display of media information. The segments of a once whole pie are being broken into clearly identifiable pieces, each with its own place within the digital signage ecosystem.
Digital signage refers to any of the electronic display that broadcasts television programming, menus, information, advertising, and other contents. Digital signs utilizing technologies such as LCD, LED, plasma displays, or projected images to display content are found in both public and private environments, including retail stores, hotels, restaurants, and corporate buildings, amongst other locations. Because of its inherent dynamic nature where in the content may be frequently updated, and also by employing real-world interface such as embedded touch screens, image capture, and gesture recognition, it is gaining a wide acceptance in the market. Digital signs rely on a variety of hardware to deliver the content. The components of a typical digital sign installation include one or more display screens, one or more media players, and a content management server. Sometimes, two or more of these components are present in a single device, but typically there is a display screen, a media player, and a content management server that is connected to the media player over a network.
Global Digital Signage Market forecast (2014-2020) report, as the name suggests, illustrates the global scenario in face of the digital signage system over the next five years with insights into the technology advancement in the advertisement, innovations in the signage market, increasing demand because of rising awareness, and decreasing the prices of the displays.
Digital signage is one of the most promising and upcoming media in the field of information and advertising network. It is also known as narrowcasting or electronic signage. Technological innovations such as touch screen technology, near field communication technologies, and such others have created opportunities for digital signage market. Its market is wholly and solely dependent on the end-results when it is viewed by individuals at different places and locations. Its visibility and user-friendly feature easily catches the interest of people in comparison with the printed media formats which require high investments and more time.
There is an increasing trend toward the adoption of interactive displays that uses technological capability such as interactive dashboard, gesture recognition, and embedded location-based maps. This has given a growth momentum to the mature markets such as the U.S. and has opened a number of avenues for emerging markets.
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