Lexmark announced the addition of four new A3/ledger-capable devices to our portfolio of smart MFPs and printers. Brian Henderson, director of Lexmark’s worldwide hardware marketing, helps explain more.
How do these devices complement our other offerings in the marketplace?
These devices assist an enterprise in completing a portfolio that meets the needs of every user group within the organization. Even though A3-size paper (11 inches by 17 inches) is used less than 3 percent of the time, for those parts of the organization that require this size, these devices are essential. Lexmark recognizes that our customers want a complete portfolio of products from one provider that has a seamless and easy to use experience across all devices.
For those who aren’t familiar with the terms ‘A4’ and ‘A3’, can you describe the difference between the two, and the advantages each brings to business?
The terms “A4” and “A3” represent paper sizes. A4 is the size term used outside of the U.S. Within the U.S., we refer to letter and legal. Most A4 printers have the capability to print A4/letter (8.5 inches by 11 inches) and legal (8.5 inches by 14 inches)-sized paper.
A3 paper is equivalent to tabloid or ledger paper that measures 11 inches by 17 inches in size. In this case, the Lexmark devices we are announcing today are SRA3, meaning they can support paper sizes up to 12 inches by 18 inches.
Lexmark has long been a leader in A4 technology and emphatically states its predominance in the marketplace today. Why would an enterprise or business need A3 capabilities?
Occasionally, within an enterprise, certain organizations like finance, IT or development will have large complicated documents that need to be printed, such as accounting worksheets, CAD drawings, schematics, etc. These are typically printed on tabloid paper to be more readable. Industry experts have found that this represents less than 3 percent of all printing, which is why these devices are more complementary devices within a fleet and not a core element. The Lexmark A4 large workgroup printers and MFPs offer similar robustness, reliability and finishing options, and can easily substitute for A3 placements that do not truly require that size paper.
One of the big differentiators for Lexmark’s smart MFPs is solutions capability. Why is this the case, and will these A3 devices have this same level of solutions enablement?
These new A3 devices will be solutions-enabled. Lexmark has been consistent over the years in being a leader in ease of use of our devices, and these A3 devices are no different. One element of value that Lexmark customers recognize is the consistency of our user interface across devices and platforms, such that their users can easily move from one device to another without the need for training.
Regarding solutions, Lexmark recognizes that companies want to be more efficient, and they want to reduce their reliance on paper in order to reduce cost, streamline their access to information and to be more environmentally friendly. This is what Lexmark solutions are designed to accomplish, helping employees be more productive and bridging the information gap that exists between the paper and digital worlds. Therefore, our A3 products, just as our A4 products, join in the smart MFP ecosystem and all support Lexmark solutions.
What other features and functionality do these devices have that set them apart from competitors in the marketplace?
These new products offer the Lexmark eTask color touch screen interface that is icon-driven and very easy to use. The screens are programmable and have a consistent experience across the A3 and A4 devices. All Lexmark solutions are compatible with each device.
Lexmark provides enterprise-class security standard on these devices without the need for purchasing a security kit. The devices have an encrypted hard drive that wipes clean after each job, government certifications on encryption modules (FIPS 140-2) and Common Criteria Certification.
These Lexmark devices also offer a full range of finishing options from stapling to tri-fold.
To learn more about Lexmark, contact MCC’s Document Solutions Division today!