Why Direct Mail is Alive and Kicking

Many people think that getting your marketing messages delivered effectively today is more  challenging because of the multitude of channels your customers engage with on a daily basis.  But whether it’s email, social media, online videos, or interactive web sites, recent studies have shown that the proliferation of channels is actually beneficial for the reliable, established, direct mail marketing channel. Direct mail is producing higher Return on Investments (ROI) and has unique attributes that distinguish it from its digital counterparts. The statistics speak for  themselves as shown on the infographic below.

Direct Mail Infographic

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