With its time/cost savings and convenience, a postage meter is an advantage for any small business. When you have a basic knowledge of proven marketing techniques, it becomes an even more powerful tool that can help maximize profits from existing clients, as well as attract new clients to stimulate business growth. With a postage meter, the logistics of do-it-yourself mailing campaigns become much simpler and more streamlined. With the convenience of 24/7 online postage refills, you’ll never run out of postage. Address-hygiene software features are available to keep your mailing lists correct and current. Of course, a meter consistently applies the proper postage for each individual mailing piece, even if the weight/contents vary slightly as you go along. The content of a mailing piece, as you know, can be quite varied. Here are some of the more popular pieces that continue to work well for small businesses:

• New product/service announcements
• Special offers and discounts
• Grand openings
• New partner or associate announcements
• “Thanks for your business” mailers
• Incentives for repeat purchases
• Educational and informational literature
• Free trials, reports and seminars
• Incentives for personal referrals
• Client birthday or anniversary greetings
• Holiday greetings

WHY DIRECT MAIL JUST WON’T GO AWAY

Even in a world seemingly dominated by cell phone apps, email and social media, people still respond to direct mail. Regular, repeated mailings, using your postage meter, are a great way to create positive, predictable results. Especially when they’re sent to carefully chosen lists that fit your targeted demographic. A mail piece is something you can touch and feel. It’s not here one second and gone the next. The fact that it can tend to hang around for a while gives it some lingering power. Most of all, if your mail piece is a good one, it demands attention from the reader on a one-to-one basis. It’s something that is deliberately opened and read. This gives you a shot at catching your prospect’s attention, and holding it for period of time.

HERE ARE SOME FACTS TO CONSIDER WHEN CONSIDERING THE BEST WAY TO REACH CLIENTS AND PROSPECTS:  

• 50% of Americans subscribe to the newspaper – less than 30% actually read it through
• 18% of the population listen to any given radio station
• 95% of Americans have phones
• 35% of Americans have internet service
• 98% of Americans have a television
• 100% OF AMERICANS HAVE A MAILBOX

Let MCC’s Mailing Solutions Division equip your business with the best postage meter to suit your organizations needs. Contact us today!