Video is the Future of Communicating


Humans communicate better when we can see the one another’s facial expressions. Whether it’s in a business, educational or personal setting, over 50% of a person’s understanding of a conversation comes from non-verbal clues. This is why videoconferencing is a vital component for companies. It makes communication more effective.

  • 7% of communication comes from spoken words
  •  38% from tone of voice
  •  55% from body language.

Videoconferencing is technology that enables face-to-face communication over distances. It is frequently referred to as VideoTeleConferencing (VTC).

Below are 3 types of videoconferencing:

Web Collaboration Platforms: Technology that connects individuals by video call, typically using desktop or laptop computers as end points. These are “best effort” rather than enterprise-grade technologies because they tend to focus on ubiquity and low cost versus quality; and are very inexpensive if not free to purchase and use. Examples of web collaboration platforms are the extremely popular Skype, Lync and desktop meeting platforms like Go-to-Meeting and Nefsis.

Mobile Video Calling Platforms: The explosion of mobile devices such as the iPad, iPhone and Android devices has led to a similar expansion of video communication within the mobile realm. These devices use video calling platforms like Skype and Apple FaceTime and are typically used as consumer rather than corporate tools, although they are gaining traction in corporate settings as well. The endpoints in this case are the mobile devices themselves.

Enterprise Grade: Corporate VTC is a very different proposition from web collaboration and mobile video calling. Enterprise grade technologies provide a much higher level of performance, security and uptime than the other technologies, and are more expensive to deploy and use. While the other technologies tend to focus on connecting individuals, Enterprise Grade VTC focuses on connecting locations like conference rooms or classrooms. A subset of Enterprise Grade VTC is TelePresence, which relates to a set of technologies that allow a person to feel as if they are actually present when communicating remotely. TelePresence displays a further level of technical sophistication and improved fidelity in sight and sound over traditional Enterprise Grade VTC. Leaders in providing Enterprise Grade VTC and TelePresence solutions include Cisco / Tandberg, Polycom and LifeSize.

Despite the differences between the various types of videoconferencing systems, it’s critical to understand that they are related to one another by the simple fact that they solve the same fundamental problem: Allowing people to communicate remotely while seeing one another.

Videoconferencing’s expansion is widespread among all corporate industries as well as K-12 and higher education, where distance learning has become commonplace. It is a mainstay in the health care industry, as practitioners use it to share information with colleagues in other locations in order to take advantage of their expertise. And it is common in industries where it can be used to remotely diagnose and troubleshoot technology problems.

  • Reduced travel costs
  • Time savings
  • Employee Well-Being
  • Environmental Concerns
  • Efficiency


To learn more about the videoconferencing option that is best for your organization, contact MCC today for a free consult and demonstration.


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