Are you taking full advantage of the benefits of Direct Mail?

It’s no secret that we live in a world surrounded by technology that is changing each day. Throughout the hustle of our Smartphone carrying, email checking and social media driven day, people still enjoy receiving their mail delivered to their front step. Direct mail still is and always will be a powerful way to reach your audience.

mailbox

Benefits of Direct Mail
It’s targeted
Mass advertising (TV, print, radio, etc.) can be expensive and isn’t always an option for small businesses. But direct mail can focus on a smaller group of prospects who are more likely to respond to your offer, giving you more bang for your buck.

It’s personal
With direct mail, you can address your customers by name, speak to them individually, and appeal to their interests. And when customers feel that you understand their needs, they’re more likely to respond.

It’s flexible
From letters to postcards to brochures, a wide variety of inexpensive and easy formats are available for your direct mail campaign. You can add impact by including a special offer or free sample in the envelope.

It’s tangible
Direct mail allows you to physically place your message in your customers’ hands and encourage interaction. Along with an engaging message, you can make an unforgettable impression by incorporating elements that actively involve the customer, like stickers, samples, and coupons.

It’s measurable
Direct mail is one of the few media channels that give you the ability to track the success of your campaign. It’s as simple as counting the inquiries you received or counting the number of coupons redeemed. By tracking and analyzing your results, you’ll see what’s working and can make adjustments to future mailings if needed.

It’s easy and cost-effective
You don’t have to be a direct mail expert with a big budget to advertise with the mail. With a computer, some desktop publishing software, and a little know-how, you can create your own professional-looking mail piece.

Memphis Communications Mailing Solutions Division exists to professionally consult with our customers to determine how to most effectively reduce mailing and shipping expenses. Our mission is to provide the necessary advice and tools our clients need in order to streamline the preparation and processing of their mail from the time it is printed, folded, inserted, addressed, and posted or shipped.

For more information and a consult, please contact us today via the web or by phone.

*Benefits provided by usps.com

Spread the word. Share this post!

Leave Comment

Your email address will not be published.